Mission & Vision

Our mission is to be an indispensable partner in our community and an effective advocate for our consumers, working towards public/private partnerships that will provide a sustainable healthcare system, with coverage for all, that meets the needs of consumers, employers, and public purchasers.

Our vision is to promote high-quality, affordable, evidence-based health care in Colorado through advocacy, education, prevention, and health policy research, and to advance a vibrant, private-public system with consumer choice, product flexibility and innovation.

We support initiatives empowering consumers with information they need to make health care decisions, promoting health care quality in partnership with health care providers and expanding affordable health care coverage to all Coloradans.